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ARTISTS! 10 Tips for Building Your Brand

In today's crowded art market, it can be difficult for artists to make a name for themselves and stand out from the crowd. But with the right public relations strategy, artists can build their brand and increase their visibility, making it more likely that they'll attract the attention of collectors, galleries, and other potential buyers.

One of the ways that PR can help artists stand out is by getting their work or covered in the media. This can include coverage in newspapers, magazines, and online publications, as well as on television and radio programs. By getting their work in front of a wider audience, artists can build their reputation and establish themselves as experts in their field.

Another way that PR can help artists stand out is by building relationships with key influencers in the art world. This can include gallery owners, curators, and other art professionals, as well as art critics and journalists. By developing strong relationships with these influencers, artists can gain valuable exposure and credibility, which can open up new opportunities for their work.

PR can help artists stand out by building an online presence. This can include creating a website, social media profiles, and online portfolios, as well as creating and distributing online content such as videos, podcasts, and e-books. By building an online presence, artists can reach a wider audience and engage with potential buyers and collectors in new ways.

Overall, PR can be a powerful tool for artists looking to build their brand and stand out in the crowded art market. By getting their work covered in the media, building relationships with key influencers, and building an online presence, artists can increase their visibility and attract the attention of potential buyers and collectors.

  1. Create a strong online presence: Build a website, create social media profiles, and develop an online portfolio to showcase your work and make it easy for people to find and learn more about you.

  2. Develop a press release: Use a press release to announce a new exhibition, show or any other notable event in your artistic career.

  3. Reach out to art critics and journalists: Make a list of art critics and journalists in your area and reach out to them with a press release, images of your work and information about upcoming exhibitions. You're more likely to get coverage from locals... try your local paper!

  4. Get involved in the local arts scene: Attend art shows, join art groups and organisations, and get to know other artists and art professionals in your area.

  5. Utilise social media: Use social media platforms like Instagram, Twitter, and Facebook to share your work and engage with your audience.

  6. Create a newsletter: Send out regular newsletters to your fans, friends and family to keep them updated on your latest work, exhibitions, and other events.

  7. Network: Attend art fairs and festivals, and use these opportunities to network with other artists, galleries, and art professionals.

  8. Showcase your work online: Submit your work to online art platforms and galleries to increase your visibility and reach a wider audience.

  9. Collaborate: Collaborate with other artists on projects or exhibitions to gain exposure and build relationships with other artists in your community.

  10. Be active in your community: Volunteer your time and skills to local arts organisations and events to gain visibility and support in your community.

The best thing is, you can do all of these yourself - no fancy agency required!

If you feel you would like some extra support, give us a shout - we love working with artists and creatives, and are totally cool with smaller and unpredictable budgets.

Contact me directly on

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