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Langdimania, the debut novel of BBC Radio 4 comedy writer and star, musician, founder of Antifolk and 'living legend of New York' (Time Out Magazine), Lach cited as a cultural antidote to 2023's mental health and creativity crisis. 18 October 2023 — In a year where one in six Britons grappled with mental health issues such as anxiety or depression and where creative opportunities nosedived by 30% Lach's debut novel Langdimania could be considered as a 2023 cultural necessity.

Credit: Perry Jonsson

Authored by the Antifolk founder and BBC Radio 4 host, the book has already secured its

place as LoveReading4Kids’ Debut Novel of the Month (as well as Staff Favorite of the Week) and is fast becoming a staple on end-of-year must-read lists. Celebrated as "New York’s living legend" by Time Out London, Lach has a multifaceted career that spans music, comedy, and now, in 2023 - literature. His novel serves as both an escape and a poignant reflection of our times. Set in a world that defies conventional reality, Langdimania offers its readers a momentary respite from their own challenges. The author’s nonconformist and rebellious attitude, which fuelled the Antifolk movement, is the cornerstone of Langdimania - published by The Book Whisperers. The book transports readers to a fantastical world that exists in the imagination of a 12-year-old boy named Army. Or does it? Army's adventures, which include learning the truth about time from a talking pig and trying to save a floating girl from impending doom, echo the day-to-day struggles of junior high school where Army is trying to get the lead in the school musical. This narrative resonates with anyone who has ever felt the weight of not fitting in, while also celebrating the power of imagination and creativity. The international star from New York City currently residing in Edinburgh, Lach has been cited as a main inspiration for such artists as Beck, Regina Spektor, Laura Marling and hundreds of others, with high profile fans including Bob Dylan and Suzanne Vega.


“Lach is great!” - Bob Dylan
“Lach is so what the East Village used to be all about. He's a gruff-and-tough punk turned poet with a heart of gold.” - Time Out New York "Lach is incredibly bright, influential, funny, smart, with his own counter-culture charm. He’s become part of New York folklore." - Suzanne Vega

As the year draws to a close, Langdimania stands out as a compelling choice for Christmas gifting to both children and adults. Its themes of imagination, creativity, and nonconformity make it a perfect read for both kids and adults, encapsulating the spirit of retaining our childlike wonder even as we age. Think “Ferris Bueller goes to Narnia” and you’ll start to get the idea! The genesis of Langdimania is as compelling as its content. The narrative began to take shape in Lach's mind as he read bedtime stories to his then eight-year-old son. Designed with short chapters, the book encourages the cherished parent-child ritual of "just one more chapter" making it accessible for busy families without compromising its depth. After relocating to Edinburgh for his critically acclaimed Edinburgh Fringe debut at The Gilded Balloon, Lach faced the personal upheaval of his wife Anu’s cancer diagnosis. It was Anu's encouragement that led him to make Edinburgh their new creative sanctuary.


Here, Langdimania was born, serving as both a tribute to his late wife and a therapeutic outlet for his grief. The narrative follows Army, a twelve-year-old navigating dual realities, encapsulating the resilience of the human spirit and the enduring power of creativity in a year that has tested both.


Upon its April 2023 release, the book received accolades from key figures in literature and the arts. Zoë Howe, a renowned author, lauded it as "wildly vivid and magical" while Jeff Zycinski, Former Head of BBC Scotland, dubbed it "an absolute page-turner" and Bob Dylan biographer and NYT best-selling author Larry “Ratso” Sloman had this to say, “Langdimania, like Lach’s songwriting, is sharp, funny and filled with fantastic imagery. Imagine if Jack Kerouac and John Hughes had collaborated on a book together and you start to get the idea of how much fun Langdimania is for kids and grown-ups alike. Buy this book and read it to your kid. Hell, read it to the punk next door. You’ll be aces in their book forever!” As 2023 draws to a close, Langdimania stands not just as a novel but as a cultural imperative, a testament to the transformative power of creativity in challenging times.



Please consider Langdimania for your Best of 2023 lists and holiday shopping guides.


worldoflach.com Lach (pronounced - “Latch”) is a multi-platform phenomenon with six critically acclaimed albums (“Splendid, best of its kind!” - Mojo Magazine), a fast-selling book of poetry, The Thin Book of Poems, (“Outstandingly beautiful.” - stirlingwriter.com), and a hit BBC Radio 4 comedy/storytelling series, ‘The Lach Chronicles’, (Top Radio Pick Hit from The London Times, The Observer, The Independent, The Telegraph), and now his debut novel, Langdimania!


BUY NOW


About The Book Whisperers

The Book Whisperers offer a structured community for both writers and readers to engage in meaningful interactions. Writers benefit from constructive feedback and professional networking opportunities, while readers gain access to a curated selection of diverse literary works. The platform also provides resources for effective marketing strategies, allowing authors and publishing professionals to better monetise their skills.



Popular with Both Kids and Adults

Popular with both kids and adults - parents or not - one reader said “I bought this for my 12-year-old son and he loved it, but, surprisingly enough, so did I. It had the funny snarkiness of teen TV sitcoms like Malcolm in The Middle or Young Sheldon mixed with fantasy adventure like the Narnia books, but with the wit and philosophical curiosity of Douglas Adams or Harry Potter. I hope the author intends this to be a series because we both want more! A highly recommended addition to the young adult bookshelf.”



CONTACT anna@fiercepr.co.uk

For press enquiries, Lach interviews, and photos please contact anna@fiercepr.co.uk

Footnotes

  • Mental Health Foundation, "Mental Health in the UK (2023)

  • Creative Industries Policy and Evidence Centre, "The Decline of Creative Outlets in the UK (2023)


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Fierce PR, a niche Liverpool based agency known for its strategic rebellion and audacious narratives, has formalised a seminal partnership with BBC Radio 4 presenter, songwriter, stand-up comic, author, and Antifolk founder Lach—dubbed a "New York legend" by Time Out magazine and extolled by none other than Bob Dylan. The collaboration will spearhead a compelling new campaign for Lach's debut novel, Langdimania, targeting a cross-generational audience. The move amalgamates Fierce PR's non-conformist but tactical prowess with enigmatic Lach’s multifaceted creative endeavours, posing a challenge to conventional notions in both the PR and artistic domains. The partnership between Fierce PR and Lach is set to challenge industry norms with a focus on "screwing the status quo" through authentic storytelling and fearless self-expression.


Anna Grace Du Noyer, Director of Fierce PR, stated:

"In a world saturated with artifice, our alliance with Lach is a testament to the power and influence of authenticity, non-confirmity, and being oneself - even if that means not fitting in. At Fierce PR no one fits in but everyone belongs - and that kind of sums up our relationship with Lach, and our audiences.”
Anna Grace Du Noyer, Fierce PR CEO

Representing a diverse portfolio "of compassionate rebels" - pioneers, like public speaker, Ije McDougall and ethically conscious businesses - such as ParrJazz.


Fierce PR campaigns are a symbiosis of media relations, SEO, and data analytics powered by artificial intelligence.


Lach stands as an iconoclastic figure in multiple artistic arenas. He's the architect behind the Antifolk movement, cited as a main inspiration by hundreds artists from Beck to the Moldy Peaches to Jeff Buckley. Lach is the writer and star of the critically acclaimed BBC Radio 4 comedy storytelling series, The Lach Chronicles. His debut novel, Langdimania, is a tour de force in counter-culture storytelling and tells a tale of not fitting in - but being oneself - with imagination at the forefront of wellbeing.


Lach. Credit: Perry Jonsson

Lach said "Working with Anna and Fierce PR is like finding a like-minded rebel in a sea of yes-men. This collaboration with Fierce PR isn't just another business venture; it's a cultural statement. It's about daring to be different in a world that often rewards sameness. Fierce PR isn't your run-of-the-mill agency, and Langdimania isn't your average novel. We're not here to add to the noise; we're here to change the conversation. Fierce PR gets that. They're not about ticking boxes or playing it safe. They're about taking risks that matter. That's why I'm on board."


Endorsements from cultural titans like Bob Dylan and Suzanne Vega emphasise the substantial influence Lach exerts over the creative landscape - an influence set to be elevated further through his alliance with Fierce PR.


Lach’s Antifolk movement, intrinsically subversive, aligns seamlessly with Fierce PR’s 'Screw the Status Quo' orientation.

Antifolk, often described as a genre that seeks to subvert the earnestness of politically charged 1960s folk music, is inherently rebellious. It's a movement that embraces the raw, the imperfect, and the deeply authentic, often challenging the polished veneer of mainstream music and culture.

This synergy renders the collaboration not merely strategic, but fundamentally congruent.

Antifolk founder, Lach. Credit: Lippe


Post the initial Langdimania campaign, audiences can look forward to the development of projects ranging from new music releases to a tell-all documentary.













ENDS NOTES TO EDITORS

Recent statistics from the UK underscore the importance of authenticity in business. A study by Cohn & Wolfe found that 87% of global consumers felt it was important for brands to "act with integrity at all times," a sentiment that is increasingly becoming a cornerstone of modern PR. Contact

anna@fiercepr.co.uk


Anna Grace Du Noyer

Director, Fierce Group Ltd. Add me on: LinkedIn Instagram and Facebook Web: Fierce PR | Fierce Futures | Style Swap Social | About Me Recent press: The Express, Marie Claire, CMSWire




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On the evening of 10th October, Lock and Quay in Bootle will transform into a bustling marketplace for the Sip and Shop event, as local fashion bloggers collaborate to host a sustainable fashion event.


Organised by Carolyn, aka Scouse Girl in the City, attendees can book a table for £7 to sell pre-loved fashion items. For those who prefer to go cash free (and card free!) Style Swap Social will be holding a scaled down version of their popular events on the night, offering the option to swap clothes for free!


The overarching aim is to promote sustainability and community engagement through fashion as well as having loads of fun with like minded fashion lovers.


In the UK, the fashion industry is a significant contributor to environmental degradation. Style Swap Social's mission aligns with the urgent need to address this issue. Previous events have been lauded for their impact, engaging nearly 3,000 people and reaching an audience of over 25,000.



Anna Grace Du Noyer, Director of Fierce Futures and Founder of Style Swap Social

Anna Grace Du Noyer, founder of Style Swap Social, states, "Our events offer a lively environment for empowering people to make informed decisions about their fashion habits, promoting a sense of community and purpose - as well as providing an inclusive and self-esteem boosting night or day out to local people, where they can along with access to free and low cost, sustainable fashion. We also offer free personal styling slots at our flagship events, aimed at anyone who self-identifies as being affected by trauma - or in other words, very difficult life experiences that have affected life outcomes."



Carolyn aka Scouse Girl in the City

Carolyn, a Liverpool Culture and Lifestyle Influencer known as Scouse Girl in the City, who is hosting the Sip and Shop event, adds, "Get down to the Lock and Quay - a brilliant community put in Bootle - this Tuesday evening. For £7 a table, you can sell your items while sipping on a glass of wine. Or just come and browse what’s on offer and sip while you shop!"














Style Swap Social Events Coming Up in Autumn and Winter 2023


Style Swap Social will host lots more events this Autumn and Winter. Confirmed so far: Future Yard in Birkenhead on 21st October and another at Birkenhead Arts Palace on 11th November - plus a very special Christmas market in Decem


ber, with details still to be confirmed. The events will featur


e live music, personal styling



workshops, and educational resources centered on textile waste.


Style Swap Social is managed by Fierce Futures CIC, a s


ocial enterprise dedicated to empowering communities, with a focus on supporting women affected by sexual violence in2023. The project also offers hands-on experience in digital marketing, event management, design, and styling, further assisting those affected by trauma. Backed by a £29,163 grant from the Merseyside Recycling & Waste Authority and Veolia Community Fund 2023/24, Style Swap Social has set an ambitious target: to repurpose 45.72 tonnes of textile waste over a 10-month period.



These events are not just about fashion; they're about fostering a sustainable and compassionate community. With the support of key stakeholders and a robust financial grant, Style Swap Social is poised to make a tangible impact on both environmental sustainability and social well-being.

For more information, visit Style Swap Social.


For Media Enquiries:

Contact: anna@fierepr.co.uk

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