The Rebel Alliance: Fierce PR and Antifolk Pioneer Lach Announce Strategic Partnership

Fierce PR, a niche Liverpool based agency known for its strategic rebellion and audacious narratives, has formalised a seminal partnership with BBC Radio 4 presenter, songwriter, stand-up comic, author, and Antifolk founder Lach—dubbed a "New York legend" by Time Out magazine and extolled by none other than Bob Dylan. The collaboration will spearhead a compelling new campaign for Lach's debut novel, Langdimania, targeting a cross-generational audience. The move amalgamates Fierce PR's non-conformist but tactical prowess with enigmatic Lach’s multifaceted creative endeavours, posing a challenge to conventional notions in both the PR and artistic domains. The partnership between Fierce PR and Lach is set to challenge industry norms with a focus on "screwing the status quo" through authentic storytelling and fearless self-expression.

Anna Grace Du Noyer, Director of Fierce PR, stated:

"In a world saturated with artifice, our alliance with Lach is a testament to the power and influence of authenticity, non-confirmity, and being oneself - even if that means not fitting in. At Fierce PR no one fits in but everyone belongs - and that kind of sums up our relationship with Lach, and our audiences.”

Anna Grace Du Noyer, Fierce PR CEO

Representing a diverse portfolio "of compassionate rebels" - pioneers, like public speaker, Ije McDougall and ethically conscious businesses - such as ParrJazz.

Fierce PR campaigns are a symbiosis of media relations, SEO, and data analytics powered by artificial intelligence.

Lach stands as an iconoclastic figure in multiple artistic arenas. He's the architect behind the Antifolk movement, cited as a main inspiration by hundreds artists from Beck to the Moldy Peaches to Jeff Buckley. Lach is the writer and star of the critically acclaimed BBC Radio 4 comedy storytelling series, The Lach Chronicles. His debut novel, Langdimania, is a tour de force in counter-culture storytelling and tells a tale of not fitting in - but being oneself - with imagination at the forefront of wellbeing.

Lach. Credit: Perry Jonsson

Lach said "Working with Anna and Fierce PR is like finding a like-minded rebel in a sea of yes-men. This collaboration with Fierce PR isn't just another business venture; it's a cultural statement. It's about daring to be different in a world that often rewards sameness. Fierce PR isn't your run-of-the-mill agency, and Langdimania isn't your average novel. We're not here to add to the noise; we're here to change the conversation. Fierce PR gets that. They're not about ticking boxes or playing it safe. They're about taking risks that matter. That's why I'm on board."

Endorsements from cultural titans like Bob Dylan and Suzanne Vega emphasise the substantial influence Lach exerts over the creative landscape - an influence set to be elevated further through his alliance with Fierce PR.

Lach’s Antifolk movement, intrinsically subversive, aligns seamlessly with Fierce PR’s 'Screw the Status Quo' orientation.

Antifolk, often described as a genre that seeks to subvert the earnestness of politically charged 1960s folk music, is inherently rebellious. It's a movement that embraces the raw, the imperfect, and the deeply authentic, often challenging the polished veneer of mainstream music and culture.

This synergy renders the collaboration not merely strategic, but fundamentally congruent.

Antifolk founder, Lach. Credit: Lippe

Post the initial Langdimania campaign, audiences can look forward to the development of projects ranging from new music releases to a tell-all documentary.

ENDS NOTES TO EDITORS

Recent statistics from the UK underscore the importance of authenticity in business. A study by Cohn & Wolfe found that 87% of global consumers felt it was important for brands to "act with integrity at all times," a sentiment that is increasingly becoming a cornerstone of modern PR. Contact

anna@fiercepr.co.uk

Anna Grace Du Noyer

Director, Fierce Group Ltd. Add me on: LinkedIn Instagram and Facebook Web: Fierce PR | Fierce Futures | Style Swap Social | About Me Recent press: The Express, Marie Claire, CMSWire

Sip, Swap and Shop! Pre-Loved Fashion Events this Autumn and Winter in Liverpool

On the evening of 10th October, Lock and Quay in Bootle will transform into a bustling marketplace for the Sip and Shop event, as local fashion bloggers collaborate to host a sustainable fashion event.

Organised by Carolyn, aka Scouse Girl in the City, attendees can book a table for £7 to sell pre-loved fashion items. For those who prefer to go cash free (and card free!) Style Swap Social will be holding a scaled down version of their popular events on the night, offering the option to swap clothes for free!

The overarching aim is to promote sustainability and community engagement through fashion as well as having loads of fun with like minded fashion lovers.

In the UK, the fashion industry is a significant contributor to environmental degradation. Style Swap Social's mission aligns with the urgent need to address this issue. Previous events have been lauded for their impact, engaging nearly 3,000 people and reaching an audience of over 25,000.

Anna Grace Du Noyer, Director of Fierce Futures and Founder of Style Swap Social

Anna Grace Du Noyer, founder of Style Swap Social, states, "Our events offer a lively environment for empowering people to make informed decisions about their fashion habits, promoting a sense of community and purpose - as well as providing an inclusive and self-esteem boosting night or day out to local people, where they can along with access to free and low cost, sustainable fashion. We also offer free personal styling slots at our flagship events, aimed at anyone who self-identifies as being affected by trauma - or in other words, very difficult life experiences that have affected life outcomes."

Carolyn aka Scouse Girl in the City

Carolyn, a Liverpool Culture and Lifestyle Influencer known as Scouse Girl in the City, who is hosting the Sip and Shop event, adds, "Get down to the Lock and Quay - a brilliant community put in Bootle - this Tuesday evening. For £7 a table, you can sell your items while sipping on a glass of wine. Or just come and browse what’s on offer and sip while you shop!"

Style Swap Social Events Coming Up in Autumn and Winter 2023

Style Swap Social will host lots more events this Autumn and Winter. Confirmed so far: Future Yard in Birkenhead on 21st October and another at Birkenhead Arts Palace on 11th November - plus a very special Christmas market in Decem

ber, with details still to be confirmed. The events will featur

e live music, personal styling

workshops, and educational resources centered on textile waste.

Style Swap Social is managed by Fierce Futures CIC, a s

ocial enterprise dedicated to empowering communities, with a focus on supporting women affected by sexual violence in2023. The project also offers hands-on experience in digital marketing, event management, design, and styling, further assisting those affected by trauma. Backed by a £29,163 grant from the Merseyside Recycling & Waste Authority and Veolia Community Fund 2023/24, Style Swap Social has set an ambitious target: to repurpose 45.72 tonnes of textile waste over a 10-month period.

These events are not just about fashion; they're about fostering a sustainable and compassionate community. With the support of key stakeholders and a robust financial grant, Style Swap Social is poised to make a tangible impact on both environmental sustainability and social well-being.

For more information, visit Style Swap Social.

For Media Enquiries:

Contact: anna@fierepr.co.uk

Grammy Winning Producer of Snoop Dog is in Liverpool to teach secrets of rhythm to local musicians

Liverpool's musicians and music enthusiasts are in for a treat. Parrjazz will be hosting a masterclass by none other than the Grammy award-winning drummer, keyboardist, and producer, Robert "Sput" Searight on 30th August. Robert "Sput" Searight isn't just any musician; he's a name that resonates deeply within the music industry. At the age of 18, he clinched a Grammy with his group, God’s Property, setting a new benchmark for Gospel music with their debut album. Since then, Sput's journey has been nothing short of remarkable. He's not only the drummer for the iconic band Toto but also leads his own ensemble, Ghost-Note.

His versatility doesn't end with drumming. Sput has showcased his prowess as a keyboardist and has been a sought-after producer, collaborating with a diverse range of artists. From legends like Herbie Hancock and Marcus Miller to contemporary icons such as Justin Timberlake and Snoop Dogg, Sput's portfolio is a testament to his unparalleled skills and adaptability.

For those keen on delving deeper into the world of rhythm and production, this masterclass is a rare opportunity. It's not every day that one gets to learn from a musician of Sput's calibre, right here in Liverpool.

GET TICKETS

1. Introducing: Drumming Masterclass 🥁

Unlock the secrets of rhythm with the legendary Robert "Sput" Searight. This session promises to be a deep dive into the world of drumming, offering insights that only a maestro like Sput can provide. Image: A close-up shot of a drum set with drumsticks, spotlight on the snare.

2. The Man Behind the Beats: Robert "Sput" Searight 🌟

Sput isn't just any drummer; he's a force to be reckoned with in the modern music scene. His influence as a drummer and producer is unparalleled. Image: A black and white portrait of Robert "Sput" Searight, confidently holding drumsticks.

3. A Musical Prodigy from Dallas, Texas 🎵

Sput's musical journey began in Dallas, Texas, where he grew alongside icons like Erykah Badu, Norah Jones, and Roy Hargrove at the renowned Booker T. Washington High School. Image: A vintage photo of the Booker T. Washington High School with young musicians outside.

4. Grammy Winner at 18 🏆

At the tender age of 18, Sput won a Grammy with his group, God’s Property. Their debut album revolutionised Gospel music, setting a new standard for the genre. Image: A snapshot of the God’s Property band, with a young Searight in the spotlight.

5. The Versatile Virtuoso 🎹

While many know Sput for his drumming prowess, he's also an exceptional keyboardist and producer. His versatility is a testament to his dedication to the craft. Image: Searight playing a keyboard, with a drum set in the background.

6. The Go-To for Music Legends 🎤

From Snoop Dogg to Justin Timberlake, many of the music industry's biggest names have sought Sput's unparalleled skills, both behind the drum set and the production desk. Image: A collage of the mentioned artists with Searight in the studio, showcasing their collaborations.

7. Join the Rhythmic Revolution 🥁

This masterclass is your chance to learn from the best. Dive in and elevate your drumming prowess with insights that only Sput can offer. Image: A dynamic shot of Searight in action, passionately drumming away.

Event Details:

• Date and Time: 6-8pm

• Fee: £30

• Venue: Liverpool city centre, Toxteth TV building (a few minutes walk from the Anglican Cathedral)

• Booking & Further Information: Email info@parrjazz.co.uk TICKETS

Don't miss this golden opportunity to learn from a legend. Whether you're a budding drummer or a seasoned musician, this masterclass promises to be an enriching experience. Book your place now!